Snow
Summit, 1952-Present
In 1950 avid sportsman, Tommi Tyndall, recognized skiing as
a growing sport in Southern California and with the help of
his wife, Jo, and her father, the Reverend Doctor Alfred Hughes,
he persuaded friends, relatives, local businessmen and ski enthusiasts
to invest in his new company, Snow Summit, Inc. After two years
of intense effort with the Forest Service, construction began
in 1952 of a wide, half mile access road, a mile-long chairlift,
the clearing of Log Chute ski run and some base area slopes
for rope tows, and the basement of the Summit Inn.
By January 1953, the first chairlift was completed and had become
the nation’s first detachable chairlift.
Following the replacement of that chairlift for a modern, high
capacity fixed grip double chairlift and the completion of the
Summit Inn, Tommi encountered yet another challenge. The lack
of adequate natural snow limited the amount of days business
was open per season putting the survival of the company at risk.
By 1960, Tommi was convinced that snowmaking was possible and
a necessity in Southern California and by the fall of 1964 snowmaking
covered slopes served by three rope tows on the Bear Bottom
beginner area, and the lower part of Miracle Mile served by
the chairlift. The chairlift became the first to be served by
snowmaking in the West!
Tommi would never see the success of Snow Summit that he both
started and saved. On December 27, 1964, Tommi was killed in
a tractor accident while dragging a chain to remove dirt berms
on the slopes. He was only 52 years old and did not live to
see that his snowmaking system proved to be the critical turning
point and ultimate success in Snow Summit’s history.
Jo Tyndall, Tommi’s wife, was appointed by the Board of
Directors as the General Manager of Snow Summit. After becoming
General Manager, she chose her son, Dick Kun, as her assistant.
Meanwhile, thanks to the newly installed snowmaking system,
Snow Summit entered a period of stability making just enough
income to maintain the resort and very slowly reduce its debt.
The 1960s brought the take-off of the modern U.S. ski resort
industry both nationally and in Southern California. This time
also saw huge improvements in grooming, ski equipment and snowmaking
systems. With little capital for physical improvements, Snow
Summit needed a way to satisfy customers so they would return.
This was done with exceptional snowmaking and grooming operations
and the famous limited ticket sales policy.
In 1966 Snow Summit introduced night skiing, which was the first
such operation in the Western U.S. Night skiing remained a huge
part of business until the mid 1980s.
By the 1968/1969 season, the Board of Directors and long-time
attorney had gained enough confidence in Snow Summit’s
future to install a second chairlift. Then in the fall of 1969,
Westridge Run Was cleared becoming the first major new run since
the late 1950s.
Finally, during the 1972/1973 season, Snow Summit hit its jackpot
and received the most natural snow in its history. The snow
brought in more than double the customer visits from its previous
seasons and its gross annual income more than doubled. After
operating for more than 20 years, Snow Summit was finally on
its way.
Following the 1972/1973 season, Snow Summit embarked upon the
largest facilities improvement program. Chair 3 and all of its
runs were constructed, Chair 1’s snowmaking system was
almost completely rebuilt, the lower water storage pond was
constructed with new buried steel air and water pipelines for
snowmaking and the Summit Inn was renovated.
By the 1975/1976 season, beginner lift, Chair 4, had been installed
and snowmaking systems had been expanded. The following summer,
snowmaking had been installed all the way up to the top of Summit
Run, a 10-million gallon reservoir was built at the top of
the mountain, and more air compressors were installed.
Demand was so great by the winter of 1976 that people with sleeping
bags would line up in front of the ticket windows at 2:00 a.m.
By January, Snow Summit introduced the ski industry’s
first reserved ticket system so people could avoid the early
morning lines.
During the summer of 1979 Chairs 6 and 7 were installed and
the first two floors of Bear Bottom Lodge were constructed.
The concrete basement of the new building housed the largest
diesel power generating plant of any ski resort in the nation,
along with more air compressors for snowmaking. A 1-mile waterline
and pumping system from Big Bear Lake was also installed, assuring
adequate snowmaking water for the future.
In 1980 Jo Tyndall retired, but most sadly, passed away that
same year from cancer. Her son, Dick Kun, then assumed the presidency.
In 1981 beginner Chair 8 was installed and was the last lift
approved by the Forest Service. Before any more expansions could
take place, Snow Summit would have to go through another development
plan process that would take several years.
In order to continue the growth of the company, management and
the Board looked to acquire another resort. By late 1981, Snow
Summit had acquired China Peak, a ski area in the Sierra Nevada
Mountains near Fresno, and renamed it Sierra Summit. Between
the two resorts, 680,000 skier visits were generated and the
future looked bright.
After the 1982/1983 El Nino season Snow Summit faced big problems.
First, the drought caused a decrease in skier visits. Second,
competition from the three other main Southern California ski
areas, Snow Valley, Goldmine and Mountain High, increased and
Snow Summit lost some of its market share. Third, the market
wasn’t growing and the industry experienced no growth
in skier volume. While thousands of people were being introduced
to the sport, about the same number were either dropping out
or skiing less. Fourth, customers started to demand improved
service to get more value for their money.
Snow Summit’s response to these problems was to pay a
lot more attention to who the customers were and what their
hot buttons (and turn-offs) were. Thoughts of expansion to accommodate
more skiers-at-one-time changed to seeking improved service.
From there, a new lift was installed, runs were improved and
snowmaking increased.
During the summer of 1988 Snow Summit began taking mountain
bikes and their riders up the chair so they could ride down
the trails on the ski runs or off-site beyond permit boundaries.
From then on, Snow Summit and with the help of Team Big Bear,
became heavily involved in bike racing. To this day Snow Summit
and Team Big Bear host world-renowned races such as a stop on
the Norba National Championship Series and several World Cup
Downhills.
Also in 1988 a major competitive threat arose when a large U.S.
ski company, S.K.I., bought the neighbor resort, Goldmine, and
renamed it Bear Mountain. S.K.I put in millions of dollars in
improvements causing Snow Summit to respond with even better
marketing and services.
Then in 1995, S.K.I. sold Bear Mountain to another company,
which in turn sold it to Booth Creek Ski Holdings in 1997.
During the 1990s the ski market was beginning to fragment and
split into various segments with different needs and demands
for services. This was also the time when snowboarding was being
introduced into the scene.
In 1994 and 1995 Snow Summit replaced its two main mountain
access lifts with high-speed quads, just as the competition
was doing. Throughout the 1990s other facilities were also improved
including paving parking lots, increasing the snowmaking system
capacity and efficiency and beautifying the base area with heated
brick pavers, benches, landscaping and lighting.
The greatest impact on business in the 1990s was the advent
of snowboarding. By catering to snowboarders and putting in
terrain parks and halfpipes, the sport grew like wildfire. Snow
Summit has led the industry in the design and operation of freestyle
parks and has one of the largest amounts of terrain dedicated
to freestyle snowboarding and skiing in the country. Snow Summit
has been named in various polls as having the best parks in
the nation, if not the world. With the parks at Snow Summit
and their reputation, several high caliber events have been
held at the resort including ESPN’s Winter X Games, Vans
Triple Crown of Snowboarding, MTV Snowed In and several others.
With the various market segments, Snow Summit struggled to be
everything to everyone and had attempted to purchase Bear Mountain
for a number of years in order to position each area more specifically
toward the various market segments.
On October 10, 2002, Snow Summit purchased Big Bear Mountain
Resort, including the Golf Course, from Booth Creek Ski Holdings,
Inc. Today Big Bear Mountain Resorts, Snow Summit and Bear Mountain,
combine to form Southern California’s number one ski resort.
During the summer of 2006, BBMR invested an unprecedented $6.6 million dollars to guarantee a quality skiing and snowboarding surface regardless of weather conditions. Not only did this improvement better control emissions, it improved BBMR’s snowmaking ability and increased energy efficiency. During that season, California’s driest winter on record, BBMR customers enjoyed more real snow, unmatched coverage, reliable & predictable conditions and a longer ski/snowboard season.
Further snowmaking improvements continued during the 2007 summer including additional Wizzard snowmaking fan guns, which were distributed throughout both resorts.
“The Snow Summit Story” by Dick Kun is available
at the Pfeiffer Sport Shop at Snow Summit. Read Dick’s
firsthand experience up until the resort’s 50-year anniversary.
It is a story of struggle, the loss of loved ones and the overall
triumph of the business. It comes complete with newspaper clippings
and photos dating back to the 1950s as well as comments from
those who have endured the journey to success. |